Tangible Growth and cbs Corporate Business Solutions Formalize Partnership to Connect Strategy, Execution, and Value Realization in Enterprise Transformations
[HELSINKI / HEIDELBERG, 11.12.2025] Tangible Growth and cbs Corporate Business Solutions today announced a formal partnership combining strategy execution management with enterprise transformation delivery. The collaboration addresses a persistent challenge in large-scale change programs: transformations that are completed on schedule but fail to deliver projected business outcomes.
The partnership integrates Tangible Growth's strategy execution platform with cbs's transformation delivery expertise, creating unified governance from board-level objectives through implementation to value realization. Organizations gain visibility into whether their transformation will deliver promised outcomes while there's still time to course-correct, not six months after go-live.
From Project Milestones to Business Outcomes
Enterprise transformations typically measure success through delivery metrics: systems implemented, processes redesigned, organizational structures launched. Yet research shows that 70% of transformations fail to achieve their stated business objectives, even when project milestones are met on time and on budget.
The gap exists because traditional transformation governance tracks completion, not outcome confidence. Teams report which tasks are finished, not whether marketing will change resource allocation or whether regional teams will adopt new capabilities. By the time underperformance shows up in business results, the transformation team has disbanded, and the budget is spent.
Integrated Governance at Enterprise Scale
The cbs-Tangible Growth partnership creates connected transformation oversight:
Strategic objectives in Tangible Growth target outcomes: reduced costs, improved acquisition efficiency, faster growth. Not deliverables. Not milestones. Business results.
Process and capability transformation tracked through process intelligence platforms surfaces adoption barriers and efficiency gaps as they emerge, not after quarterly reviews.
Technology architecture mapped in enterprise architecture tools connects technical dependencies to business objectives. Which system delays are blocking which value streams? The answer becomes visible.
Organizational readiness monitored through Game Plans reveals where teams lack clarity, resources, or capability before confidence drops become critical path blockers.
Here's what this looks like in practice: The EMEA operations stream reports declining confidence on cost reduction objectives. Transformation leadership immediately sees which process changes are delayed, which architectural dependencies are at risk, and which teams are signaling capability gaps in their Game Plans.
Course corrections happen in week 4, not month 8. Value realization becomes predictable, not hoped for.
Proof in Practice: cbs's Internal Transformation
cbs deployed Tangible Growth across its own consulting practice. The same system they now implement for enterprise clients. This creates an unusual credibility dynamic: when cbs consultants help clients structure transformation OKRs or design governance cadences, they're referencing their own execution experience, not theoretical frameworks.
The internal deployment validated that the integrated approach works at consulting firm complexity. Multiple practice areas. Distributed teams. Client delivery pressure that makes internal transformation especially difficult. cbs now governs its own strategic initiatives using the methodology it delivers to clients.
“We have been using the OKR methodology successfully for many years now, but never a tool to support the projects. With this partnership we get to change this,” explains Oliver Dorsner, Member of the Executive Board. “With this tool we begin one step ahead of the current SAP toolchain approach. Instead of leading with a process & landscape discussion, we talk about outcomes. It’s a completely different conversation, and one that customers appreciate.”
What Changes for Transformation Leaders
For Chief Strategy Officers and transformation executives, the partnership delivers several concrete improvements:
Predictive governance that distinguishes temporary setbacks from systemic risks. Confidence scoring reveals which transformations need intervention weeks before traditional RAG status would flag issues.
Dependency visibility across organizational, technical, and process dimensions. What required six cross-functional alignment meetings now surfaces automatically through integrated planning.
Value realization tracking from day one. Business outcome metrics run parallel to delivery milestones, not as a post-implementation afterthought.
Strategic adaptability when market conditions shift. When strategy changes, the impact on in-flight transformations becomes visible in days, not quarters.
Organizations using this approach report transformation value realization in 6-12 months post-implementation instead of 18-24 months. And they report measurably higher confidence that projected outcomes will materialize.
Partnership Scope and Go-to-Market
cbs Corporate Business Solutions brings Tangible Growth's strategy execution platform to enterprise transformation engagements across ERP implementations, operating model redesigns, M&A integrations, and digital transformations. The partnership combines: cbs's deep expertise in enterprise-scale change delivery and ecosystem relationships with leading technology and system integration partners. Tangible Growth's strategy execution methodology and platform connecting boardroom objectives to frontline adoption. Integrated toolchain across strategy execution, process intelligence, and enterprise architecture.
The joint solution targets enterprises with 1000+ employees executing complex transformations where the gap between project delivery and value realization represents material business risk.
“The cbs approach to consulting is to define the value up front with customers and then quickly deliver that value in incremental steps throughout the project lifecycle,” according to Rainer Wittwen, CEO cbs. “With Tangible Growth we've found a platform that helps us stay focused on delivering these results, rather than just managing projects.”
“Enterprise transformation projects often fail to live up to their stated goals even if delivered on-time and in budget. With cbs and its reputation for excellence in the SAP-ecosystem, we are looking forward to a partnership where we share the same approach to delivering value, and can grow together” Juuso Hämäläinen, Founder & CEO Tangible Growth.
About cbs Corporate Business Solutions
cbs Corporate Business Solutions - consulting excellence for global market leaders. cbs advises renowned international customers in the manufacturing, chemical, life science, and automotive industries. With experience from more than 5,000 international projects and 30 years of market know-how, we are experts for global and digital end-to-end business process delivery. cbs is part of the Materna Group and employs 1,700 people in more than 40 locations worldwide.
About Tangible Growth
Tangible Growth is a Helsinki-based B2B SaaS company providing strategy execution and change management platforms to enterprises across Europe. The ISO27001-certified platform combines AI-powered strategy cascade, execution management through OKRs and Game Plans, and organizational change capability. The goal: helping organizations translate strategic intent into measurable results. Tangible Growth serves knowledge-intensive enterprises with 1000+ employees seeking to accelerate transformation velocity while maintaining operational stability.
For more information contact:
Jaakko Kankaanpää
Head of Growth
sales@tangible-growth.com
